[Excerpt via CRN] Bigleaf Networks knows that one size doesn’t fit all. Different species of channel partners have different needs, and in an effort to reach more of them, Bigleaf is rolling out a reseller program for managed service providers, CRN learned exclusively.

Portland, Ore.-based Bigleaf offers networking services for the redundancy and optimization of Internet and cloud traffic. The company has always sold its products through indirect channels, with its existing channel program primarily consisting of telecommunications agents.

Recently, however, application and service providers and have been knocking on Bigleaf’s door, said Jeff Burchett, vice president of sales and marketing and one of Bigleaf’s founders.

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